miss_s_b: (Politics: Post Feminism)
[personal profile] miss_s_b
Featured on Liberal Democrat Voice

From the website of the Early Learning Centre.
For the little princess in the family we have great feminine outfits like Butterfly Fairy, Sleeping Beauty, Ballerina and Nurse’s uniform. Why not add a medical case for that extra touch of authenticity.

The boys are catered for too, with great Doctor, Policeman & Fireman uniforms, not to mention fantastic Pirate and Knight costumes. All these can be combined with a range of accessories so your child will really look the part.
Because, apparently, boys can't do ballet, and girls can't be doctors.

You can contact them via the page here if you'd like to express your displeasure, and pass it on.

(via Andrew Ducker and Jo Crispy-Strips, among others)



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Date: Wednesday, July 28th, 2010 10:03 am (UTC)
From: (Anonymous)
I remember back in the old days (which for me were the 1990s) ELC was all about no guns and afaik no gender bias. Have they been bought out in the new century or are they just weak willed and bowing to marketing guff?

Date: Wednesday, July 28th, 2010 06:01 pm (UTC)
daweaver:   (Default)
From: [personal profile] daweaver
Early Learning Centre had a management buy-out in 2001, was sold to Tim Waterstone (founder of the book store) in 2004, and then to Mothercare in 2007.

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