Signal Boost: The Early Learning Centre continue their genderfail suckitude

[miss_s_b]

From the website of the Early Learning Centre.

For the little princess in the family we have great feminine outfits like Butterfly Fairy, Sleeping Beauty, Ballerina and Nurse’s uniform. Why not add a medical case for that extra touch of authenticity.

The boys are catered for too, with great Doctor, Policeman & Fireman uniforms, not to mention fantastic Pirate and Knight costumes. All these can be combined with a range of accessories so your child will really look the part.

Because, apparently, boys can't do ballet, and girls can't be doctors.

You can contact them via the page here if you'd like to express your displeasure, and pass it on.

(via Andrew Ducker and Jo Crispy-Strips, among others)

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Comments

[staceyuk]

*sigh* *head/desk*

Rinse. Lather. Repeat.

[(Anonymous)]

"apparently, boys can't do ballet, and girls can't be doctors"

Although girls can be vets, apparently.

..."Pink Vets", to be specific.

[leoniedelt]

christ. both of my girls are far more likely to dress up as doctors or firemen than fairies. that is, if they dress up at all.

*headdesk*

[lonemagpie]

To be fair, the boys' ballet costume is generally rather different than the girls' one...

Though my main reaction to the list was, upon seeing the word "Doctors", to wonder if they stocked long stripey scarves, pinstripe suits and camel-coloured coats, bow ties, etc...

[sassy_scot]

I've just done a very polite blog post about this, but I feel I can come on here and say what a bunch of utter fuckwits ELC are. How dare they limit the ambitions of girls who are barely out of nappies.

Aaaaargh!

Why do I feel like I have been banging my head against a fucking wall for quarter of a century and it isn't getting any better?

This is not good.

[telegramsam]

Bleh, how 1950. What century are we supposed to be in, again?

[(Anonymous)]

I remember back in the old days (which for me were the 1990s) ELC was all about no guns and afaik no gender bias. Have they been bought out in the new century or are they just weak willed and bowing to marketing guff?

[andrewhickey.info]

This might cheer you up - your post is currently number four on Google when you search "Early Learning Centre" - after three pages from the ELC site itself, but ahead of the Wikipedia page...