About This Blog
Hello! I'm Jennie (known to many as SB, due to my handle, or The Yorksher Gob because of my old blog's name). This blog is my public face; click here for a list of all the other places you can find me on t'interwebs.
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- 1: The Blood is The Life 17-06-2013
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Re: White Lightning
Date: Friday, March 23rd, 2012 05:26 pm (UTC)If White Lightning were to cease to exist you would expect this to have already happened to various cheap strong lagers like Special Brew, it hasn't.
Immediately White Lightning goes up to the same price point as something actually worth drinking, that drink will go up in price as it cannot be seen to be the same price as cheap crap, differentials matter in all things. There's been research and studies on this sort of thing, loads out there in the economics press.
The idea that cheap crap will cease to be made if it's forced up in price is a nice notion, but it's not going to happen, business in general simply doesn't work that way. All that happens is that Tesco and the manufacturer make more money from the product.