The Blood is The Life 08-12-2012
Saturday, December 8th, 2012 09:00 am- Pandora's Problem: The More It Sells the More It Loses - WSJ.com
This is going to be a problem for spotify too, I reckon
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3 Serena



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Date: Saturday, December 8th, 2012 03:14 pm (UTC)no subject
Date: Saturday, December 8th, 2012 03:15 pm (UTC)Snap.
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Date: Saturday, December 8th, 2012 03:21 pm (UTC)Radio 1's breakfast show has about 6m listeners on a very slow day.
Which I guess means that every time Nick Grimshaw plays one of her songs, she expects to get $1500?
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Date: Saturday, December 8th, 2012 03:23 pm (UTC)no subject
Date: Saturday, December 8th, 2012 03:27 pm (UTC)And as Pandora plays each song individually for each listener, their revenue per play is probably considerably less than the BBC's revenue per play.
(Although it's probably impossible to work out how much every license payer is paying to listen to that single song, but you get the picture.)
My point is, I think - part of the grander picture of 'the way people pay for and listen to music is changing, so keep up, music industry' - that it's in the industry's best interests to support internet radio, and so they need to figure out how not to shoot themselves in the foot.
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Date: Saturday, December 8th, 2012 03:30 pm (UTC)But yes, you're right, the music industry needs to wise up.
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Date: Saturday, December 8th, 2012 04:03 pm (UTC)no subject
Date: Saturday, December 8th, 2012 09:25 pm (UTC)The only source I've been able to find on current rates actually compares US radio plays to Spotify -- http://davidtouve.com/2011/12/18/us-radi
This doesn't really matter for the big hits, because big hits always make money. But it *does* affect smaller musicians. The National Pep EPs cost me about £500 each in recording costs. I make between 30p and £2 per EP from selling them, depending on where people buy them, in what format, and so on. That means that, roughly, I'd have to sell 500 copies to break even. I *haven't* sold that many, but it's not a completely unreasonable number. I'd need a million listens on Spotify to make the same amount back -- that *is* an unreasonable number.
That's not to say that Spotify is a bad thing -- I use it a *lot* myself -- just that it distorts the disparity between the successful and the unsuccessful.
no subject
Date: Saturday, December 8th, 2012 10:47 pm (UTC)