miss_s_b: (Mood: Facepalm)
[personal profile] miss_s_b
I see variations of the words in the title of this post multiple times a day. Most often they are followed by a link to the offending article, and that really grinds my gears. I never click the link. Never. D'you know why?

Because EVERY pageview is a pageview they can sell to advertisers.
EVERY discussion that mentions them, whether positively or negatively, is buzz that they can sell to advertisers.

Why do you think the Daily Mail is the biggest "news" site in the world? It's not just because people approve of the crap they write. It's because people DISapprove of the crap they write, but still link to it saying "isn't this awful crap in the Daily Mail awful crap?". It's the same reason the BBC keep inviting known racist and bad historian David Starkey back onto Question Time: because every time he's on, twitter explodes with fury about whatever racist stupid inaccurate thing he said this time. It's buzz. It's eyeballs.

Now, I am perfectly happy for the ideas mentioned in Daily Mail articles to be demolished for the illiberal, homophobic, transphobic, racist utter bullshit they most often are. More than perfectly happy; I think it's extremely necessary. But to do that by linking to them, by sending them eyeballs, by creating buzz about them? That totally defeats the object. I want the Daily Mail and it's poisonous worldview to die. For that to happen we have to not only attack the ideas they promulgate, but also stop giving them the traffic they desperately want.

The Daily Mail doesn't care if you read it nodding with approval, or read it in a fulminating rage. They only care that you read it, and that you make them money by so doing, either directly or indirectly from advertisers (and I'm not even going to go into the total illogicality of the people who actually BUY the damn rag to tut over it and say how awful it is).

I realise that I am probably being a bit of a Canute here, but can those of us who stand against everything that horrible organ stands for PLEASE stop giving them what they want? That'd be lovely.
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Hello! I'm Jennie (known to many as SB, due to my handle, or The Yorksher Gob because of my old blog's name). This blog is my public face; click here for a list of all the other places you can find me on t'interwebs.







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